Privacy Policy
Controller's Identity and Contact Information
Address: Riga, Latvia
Website: https://balticai.lv
Email: [email protected]
Phone: +371 25 142 421
Purposes and Legal Basis for Personal Data Processing
Personal data is processed to fulfill contracts, comply with legal requirements, and support our legitimate interests while respecting user privacy. If a user provides their personal data to the Controller via phone, contact forms on the website, email, or other mail, we store and use this information to fulfill or conclude a service contract. This includes customer identification, contract preparation and conclusion, service provision (contractual obligations), customer service, handling complaints, increasing customer loyalty, administering payments, debt recovery, proving facts, maintaining and improving the website, business planning and analytics, and accounting. We may also process data to provide information to public authorities and law enforcement in accordance with applicable laws. The legal basis for processing is contract performance, legal compliance, user consent, and our legitimate interests (e.g., verifying identity, ensuring service effectiveness, analyzing site usage, etc.).
Categories of Personal Data
The processed data includes but is not limited to user names, surnames, contact details, IP addresses, device information, and other data submitted during communication with the Controller.
Categories of Personal Data Recipients
Personal data is disclosed to employees who need it for their duties and external service providers contracted by the Controller. We partially use external service providers who follow our strict instructions and are regularly monitored.
Categories of Data Subjects
Data subjects include current and potential customers and others who contact the Controller. The received data is not planned to be transferred outside Latvia, the EU, or the EEA, and not to any international organization. However, as the website is linked with Google and Facebook services, the Controller cannot guarantee that these companies will not transfer data outside the EU or EEA.
Data Transfer Outside Latvia
The received data is not planned to be transferred outside Latvia, the EU, or the EEA, and not to any international organization. However, as the website is linked with Google and Facebook services, the Controller cannot guarantee that these companies will not transfer data outside the EU or EEA.
Data Retention Period
We process and store user data as long as there is a legal obligation for either party to retain the data. Unless otherwise specified in data protection instructions, we delete personal data no later than three months after the original purpose for retention ceases to apply, except where legally required to retain them longer (e.g., for accounting or legal purposes).
Access to Personal Data
Data subjects may request access to their personal data, corrections, deletion, restriction of processing, or use other rights granted under the GDPR.
Cookie Processing
The site collects data on visitors to evaluate how useful the site is and how it can be improved. The Controller continuously improves the website and needs to understand what information is important to visitors, how often they visit, what devices and browsers they use, where they come from, and what content they prefer. The Controller uses Google Analytics to analyze site usage. Learn more about how Google Analytics works here. We use this data based on our legitimate interests.