Legal

Cookie policy

What cookies and similar technologies are, how this website uses them, and how you can change your choice at any time.

Last updated: February 24, 2026

This Cookie Policy explains how SIA "AI Consulting Solutions" (hereinafter – BalticAI, we) uses cookies and similar technologies on our website (hereinafter – Website).

1. What Are Cookies?

1.1. Cookies are small text files that are stored on your computer, phone or other device when you visit the Website.

1.2. Cookies help ensure the Website functions properly, improve user experience, remember settings and (where applicable) perform statistics or marketing activities.

1.3. In addition to cookies, we may also use similar technologies such as pixels, web beacons and local storage. In this policy we refer to all of these collectively as "cookies".

2. Why Do We Use Cookies?

2.1. We use cookies to:

  • ensure the Website's core functionality and security;
  • improve Website performance and user experience;
  • remember your choices (e.g., language, cookie consent);
  • analyze Website visits and usage (if you have given consent for analytics);
  • (where applicable) provide marketing/communication functions (only with consent).

3. What Cookie Categories Do We Use?

We classify cookies into the following categories:

3.1. Necessary (essential) cookies – These cookies are required for the Website to function correctly and securely (e.g., security, session maintenance, access management, consent storage). They generally cannot be disabled in our "Preference Centre" as the Website may not work without them.

3.2. Functionality cookies – Help remember your choices and provide enhanced features (e.g., language, user settings). They may only be used when necessary for a specific function, or – where applicable – with consent.

3.3. Analytics / performance cookies – Help us understand how visitors use the Website (e.g., pages visited, errors, clicks) so we can improve content and functionality. These cookies are only used with your consent unless otherwise required by law.

3.4. Marketing / targeting cookies (where applicable) – May be used to show more relevant content or measure advertising campaign effectiveness. These cookies are only used with your consent.

4. Google Tag Manager (GTM)

4.1. We use Google Tag Manager (GTM) to manage tags used on the Website (e.g., analytics or marketing tool integrations) and improve the Website user experience.

4.2. GTM itself typically does not store personal data as a "cookie", but it may load third-party tags that may use cookies or process technical data (e.g., IP address, device/browser information, cookie identifiers and usage events).

4.3. If analytics or marketing tags are used on the Website, they are activated in accordance with your cookie preferences.

5. Third-Party Cookies and Tools (where applicable)

5.1. Third-party tools may be used on the Website. Depending on your settings, they may set cookies or process technical data.

5.2. Typical tools (only if you actually use them) may include:

  • Google Analytics (GA4) – for Website usage analytics;
  • Google Ads – for advertising measurement/conversions;
  • Meta (Facebook) Pixel – for marketing measurement;
  • LinkedIn Insight Tag – for professional campaign measurement.

6. How Can You Manage Cookies?

6.1. Cookie preference centre (banner) – On your first visit (and periodically) you are offered the option to choose cookie categories. You can change your choice at any time by opening cookie settings (e.g., "Privacy settings" / "Cookie settings") on our Website.

6.2. Browser settings – You can also control and delete cookies in your browser settings. Note that blocking necessary cookies may affect Website functionality.

6.3. Opt-out options for third-party tools (where applicable) – Some services offer additional opt-out options in their settings (e.g., Google ad settings, etc.).

7. Cookie Consent

7.1. Necessary cookies are used to ensure Website operation and security.

7.2. Analytics and marketing cookies (where applicable) are only used after your consent.

7.3. You can withdraw or change your consent at any time using the cookie preference centre.

8. Updates to This Policy

8.1. We may update this Cookie Policy from time to time to reflect changes in our practices, technologies or regulatory requirements.

8.2. The current version will always be available on the Website with the "Last updated" date indicated.

9. Contact Us

If you have questions about cookie use or this policy, please contact us: