LVENRU

Automated ad reporting for a digital marketing agency

An AI reporting platform that extracts Facebook Ads and Google Ads campaign data, generates recurring client reports and identifies trends and anomalies.

About the client

The client is a digital marketing agency. It runs Facebook Ads and Google Ads campaigns for other businesses and reports on the results to each of them every month.

The challenge

Each month the team built every client report by hand, one client at a time.

  • Metrics exported by hand from Facebook Ads and Google Ads for each client
  • Repetitive report building that took time away from strategic work
  • Inconsistent report formats and delays in getting reports to clients

What we built

We built the Marketing AI Hub, a reporting platform that handles the agency's recurring client reports from data collection to delivery.

01

Ad platform connections

The platform connects to Facebook Ads and Google Ads and extracts campaign performance data automatically.

02

AI-generated client reports

Each report comes out complete: the campaign data together with AI-written insights and summaries.

03

Trends and anomalies

Every report also flags unusual shifts and longer-term patterns in campaign performance.

04

Scheduled delivery

Reports are set up to recur, and the platform delivers each one on schedule.

The results

The agency's monthly client reports are produced by the platform rather than built by the team.

  • Campaign data from Facebook Ads and Google Ads reaches each report without manual exports
  • Reports go out on schedule instead of being assembled one by one each month
  • Time spent on repetitive report building is freed up for strategic work

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